A2 Media Studies: November 2015

Music Video Treatment

INSERT ARTIST NAME

‘Mother and Father’

Producer: Millie Elgar

Director: Millie Elgar

About the Artist:

Indigo (surname), stage name Indigo, is a solo artist who is new to the music industry. She’s is in her early 20’s and performs Indie/Indie-Rock music. Indigo is about to release her first album.

She has grown up surrounded by different genres and has listened to a mixture of artists. This has helped her to enjoy and respect different types of music. She gained her passion for music at a young age and quickly decided that she wanted to pursuit a career in the music industry. She never realised that her small dream as a child would turn into a reality as she grew up.

She started off at the bottom by performing covers of her favourite songs and posting them online for he friends and family to see. When the view count started to grew Indigo knew that she had a talent and she wanted to share it with everyone. This led to her performing in bars and clubs that were local to her.

Her expanding fan base made her realise that she had to move on from covering songs. This is what has led her to producing her own album which contains her new hit single Mother and Father

Mother and Father:

The song is about a person who is grown up and living on their own. They are now looking back at how long it’s been since they left their home. The song lyrics talk about when they were younger and how their parents loved them, taught them and encouraged them in life (“we knew what it meant to be loved.”). Now that they are older, they are on their own to get through the hard times without their parents there to help them and all that they need is to be back at home and not have to go through all of this on their own as they are disappointed in the way that they are living.

Concept (First Idea)

At the beginning of the music video we will see someone falling asleep at home. The video will then progress and we will be within her dream. We will start by seeing her find an object that has meaning to her and the missing person which is broken. She will then try to search for the missing person who is an important member of her life. Throughout the video she is hoping that they haven't left her and she isn't all alone as the focus of the song is on Loneliness. We will then follow her as she visits all the locations they once went together hoping that he may be there and that the memories they had there together are still 'there' and when she visits the locations she hopes the memories will come back to her and won't leave her as well. She will carry on her search by asking people if they have seen who she is looking for. Towards the end of the video she will begin to give up hope that she will find him and she starts to burn things that were once important to her as the linked her to him (e.g. the picture). At the end of the video we will see her wake up and realise that is was all a dream and that she won't "wake up lonely". But is everything back to how it was before she fell asleep...

Concept: (Idea that was filmed)

At the beginning of the music video we will see someone waking up at home in the middle of the night. She will head downstairs and do general activities that she would perform everyday now that she has moved out and lives on her own. There will be a nock on her door and when she goes to look she will find a strange item left on the door step. At first, we will see her take no notice of the item and leave it in her living room. It will then follow her as she realises that the flowers could have meaning. We will then see her link the flowers to her box of memories where there is a letter from her mum before she left her. This brings back bad and emotional memories for her. This leads her to destroy all that is left of her memories.

Style:

The lighting within the video will vary between low key lighting and high key lighting. A lot of the lighting within my video will be natural as a lot of aspects of my video will be shot outside. For when she is remembering memories that took place with the missing person the lighting will be high key and bright as this will reflect the happiness of the memories and will reflect that there is a moment where she has forgotten what’s happening.

Low key lighting will reflect that she is still alone and will reflect the dull mood of the video. there will be a mixture of bright and dull colours depending on the mood e.g. bright colours when she’s remembering, dull when she’s alone and searching (similar to the lighting)

Scene by Scene: