Conventions:
1. Music videos demonstrate genre characteristics
2. There is a relationship between lyrics and visuals
3. There is a relationship between music and visuals
4. The demands of the record label will include the need for lots of close-ups of the artist, and the artist may develop motifs which recur across their work
5. There is frequent reference to the notion of 'looking' and particularly voyeuristic treatment of the female body
6. There is often intertextual reference
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