Typical Conventions of a Music Video
Camera Shots:
- Close ups and extreme close ups of artist
- Establishing shot/ long shots show the Location, Band, Dancers, Full costumes and artist
- High and Low angles
Camera Movement:
- Tracking
- Tilts
- Panning- Whip Pans
- Focus Pulls
- Zoom
- Crane shots
Editing:
- Jump cuts
- Fast pace cuts to add energy
- Fast takes leads to multiple viewings by the audience as they wont catch everything the first time
- Text on screen- Song name and Artist
- Cut to the beat of the music- keep it all in time
Post production Digital Effects:
- Colour correction/ Brightness enhancement
- Add Filters
- Slow- Motion
- Split screens
- CGI
Lighting:
- Low key lighting when intense and personal
- High key lighting when happy and upbeat song
- Sets the mood / atmosphere
- Spotlights- Highlights one character- mainly the artist
- Lots of light to bleach out certain things.
- Deliberate stage lighting often shown in shots
Mise-en-scene:- Reflects the Songs Genre
- Used to establish a theme in the video
- Outfits and make up are used to reflect the genre- important in the pop genre
- Location- Mainly in a studio or on a stage with microphone.
- Location- Blank background means there is a lot to work with.
- Open body language- connect withe artist more
- Direct eye contact during performance
- Women in Pop- sexualised body language,make up, costume, etc
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